How Pranjal Built an AI Video SaaS to $10K MRR

Pranjal Soni, Founder of VidShorter.ai

Current MRR: $10,000•500+ Customers•Built in: 2 weeks

"I never thought I'd build something that makes $10K every month. This changed everything for me."

The Backstory

Pranjal works as a content creator for a small marketing agency. He spends hours every week editing short-form videos for clients — cutting clips, adding captions, finding the right music. It's tedious work, and he kept thinking there had to be a better way.

One evening, he was scrolling through TikTok and noticed how many creators were complaining about video editing being time-consuming. That's when the idea hit: what if there was a simple tool that could automatically generate short-form video clips from longer content using AI?

The problem? Pranjal had zero coding experience. He'd tried learning Python a few times but always gave up. Hiring a developer was out of the question — quotes started at $20K and went up from there. He was stuck with just an idea.

Finding VibeDream

Pranjal found VibeDream through a Reddit post in r/SideProject. Someone mentioned they'd built an app without coding using it. Skeptical but desperate, he signed up for the lifetime deal in late January 2026.

His first prompt was rough — he didn't really know how to describe what he wanted. But after a few back-and-forths with the AI, he started getting somewhere:

Building VidShorter.ai (Week 1-2)

The first week was frustrating. Pranjal would work on it after his day job, usually from 8pm to midnight. The AI would generate code, but he didn't understand it. He'd ask it to explain things, tweak designs, fix bugs he didn't know how to describe.

By week two, he had something that actually worked:

Launching and Getting First Customers (Month 1)

Pranjal launched VidShorter.ai in early February. He didn't have a marketing budget, so he got creative:

Scaling to $10K MRR (Month 2-6)

Month 2 was slower. The Product Hunt traffic died down. Pranjal realized he needed to focus on retention, not just acquisition. He added features based on customer feedback:

• Custom export formats (Instagram, TikTok, YouTube Shorts)
• Batch processing for multiple videos
• Better AI detection for "viral moments"
• Team accounts and agency pricing

Churn was his biggest challenge early on. People would sign up, use it once, then cancel. He started reaching out personally to every cancellation, asking what went wrong. That feedback loop helped him improve the product dramatically.

By month 4, word of mouth started kicking in. Customers were sharing their clips on social media, and that brought in organic traffic. He doubled down on content marketing, creating tutorials and case studies.

Month 6 was the breakthrough. A popular YouTube creator mentioned VidShorter.ai in a video about content creation tools. That single mention brought in 150+ new customers over two weeks. He hit $10K MRR and hasn't looked back since.

Key Takeaways

• 1

  You Don't Need to Code

  Pranjal had zero technical experience. He built VidShorter.ai by describing what he wanted in plain English. The AI did the heavy lifting.

• 2

  Marketing is Harder Than Building

  Building took 2 weeks. Getting to $10K MRR took 6 months of consistent marketing. Pranjal spent most of his time on TikTok, Reddit, and creating content.

• 3

  Retention Beats Acquisition

  Pranjal's breakthrough came when he focused on making existing customers happy. Word of mouth became his biggest growth channel.

• 4

  $10K MRR is Life-Changing

  $10K/month in recurring revenue gave Pranjal the freedom to quit his job and work on VidShorter.ai full-time. That's the power of SaaS.